Vurtue Labs
One ingredient changed everything
ALPHA KERATIN 60KU®
All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses
Hair Care That Starts With Biotech
Once upon a time, a biotech company used human keratin protein to heal the skin of wounded soldiers. Now, we use that protein to give you your best hair humanly possible. Explore our collection of products - all made with our patented Alpha Keratin 60ku®.
Hair artists
All of our stylist take great care with the overall health of your hair. We are all artists who are dedicated to learning and growing in our craft. We know you’ll have an amazing hair experience!
Ready for a new look?
Ready to transform your hair? we are taking new clients and would love to see you!